old About us

Vision & Mission

We envision a world of creative thinkers. Our mission is to democratize creative learning so that all children have the chance to be successful in the 21st century.

Why is creative thinking important?

In today’s fast-changing world, where yesterday’s information can become obsolete today, success and satisfaction do not depend on how much we know, but in our ability to think and act creatively.

Mitchel Resnick (head of MIT’s Lifelong Kindergarten group) refers to creative thinkers as people that: “develop their own ideas, try them out, test the boundaries, experiment with alternatives, get input from others, and generate new ideas based on their experiences.”

All of the above skills are essential, whether reaching our potential means becoming an astronaut, artist, engineer, businessman, baker, musician or swimmer.

What is creative learning?

We live in a world where most learning models are broadcasting systems that view children as empty boxes to be filled with information. Creative learning is radically different, and most of us experienced it early on in our lives.

Creative learning stems from a kindergarten-style approach to learning: an iterative process of imagining, creating, playing, sharing, and reflecting. All those years ago, when we were building with legos or fingerpainting our thoughts into paper, we were thinking creatively, reasoning systematically, and working collaboratively.

The kindergarten approach to learning.

This learning approach is well suited to the needs of the 21st century and useful at all stages in life. The only difference is that as we grow up, our tools will be more sophisticated and our problems more complex.

To extend this approach to the rest of life, Mitchel Resnick and MIT’s Lifelong Kindergarten group defined four guiding principles for supporting kindergarten-style learning (The Four P’s of Creative Learning): Projects, Peers, Passion, and Play.

  • Projects: When children work on projects, they learn new skills and ideas in a meaningful and motivating context.
  • Passion: When children work on things that they care about, they are willing to work longer and harder, and persist in the face of difficulties.
  • Peers: Creative learning is a social activity, with people sharing ideas, collaborating on projects, and building on one another’s work.
  • Play: When children are playful, they are constantly experimenting, trying new things, taking risks, testing the boundaries – and learning in the process.

Source: Resnick, M. (2019). Projects, Passion, Peers, and Play. Creating Creators, LEGO Foundation, February 2019.

Source: Resnick, M. (2017). All I really need to know (about creative thinking) I learned (by studying how children learn) in kindergarten. Proceedings of the 6th Conference on Creativity & Cognition, June 2007.